About Me: Bridging Efficiency, Trust & Human Potential

The Direction Coach was founded in 2020, but the journey that led me here started long before that.

With a background in psychology, lean manufacturing, and over 20 years in education and leadership, my work has always been about helping people find clarity, build confidence, and move forward with purpose. I initially coached teachers and education professionals, guiding them through career transitions and leadership growth. But as I deepened my coaching expertise, I saw the same patterns appearing across industries—people searching for direction, struggling with trust, and navigating complex workplace dynamics.

That realisation led me to merge my expertise in Lean thinking (where efficiency, reducing waste, and continuous improvement reign supreme) with psychological safety (the foundation for strong leadership, collaboration, and innovation). The result? SafeStream Mapping™—a framework that helps organisations and teams streamline both their processes and their people dynamics for a healthier, more effective workplace.

My Mission
To coach, educate, and empower individuals and organisations in developing clear, strategic, and psychologically safe environments where people thrive, collaborate, and innovate without fear.

My Approach
🔹For Organisations – I work with manufacturing, production, and operational teams to improve both efficiency and workplace well-being, using SafeStream Mapping™ to bridge the gap between Lean principles and psychological safety.

🔹 For Individuals – I provide 1:1 coaching for leaders and professionals who feel stuck, unfulfilled, or unsure about their next steps. Together, we create clarity, confidence, and a personalised strategy for real, meaningful progress.

My Values
✔ Integrity & Trust – Psychological safety starts here. I help individuals and teams build environments where people feel safe to contribute, challenge, and grow.
✔ Curiosity & Learning – I’m a firm believer that self-awareness and continuous growth are the keys to real change.
✔ Efficiency & Action – Whether in business processes or personal goals, I help you cut through the noise and focus on what truly matters.

As a member of the International Coaching Federation and British Psychological Society, I’m committed to high standards of professional integrity, ongoing learning, and evidence-based practice. When I’m not coaching, you’ll find me in the creative side of my She-Shed, creating art, reflecting, and practicing the same self-expression I encourage in others.

The question I always come back to:
Who are you, and where do you want to go?